What Are Real Ear Measurements?
Real Ear Measurements (REM), also known as Probe Microphone Measurements (PMM), are crucial in the world of audiology. They represent the gold standard for fitting and verifying hearing aids. REMs allow audiologists to assess whether a hearing aid is delivering the exact level of amplification needed at every frequency to optimize hearing. This blog will explore how REMs enhance customer satisfaction, drive better business outcomes, and set your hearing clinic apart.
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Why Real Ear Measurements Matter?
Reducing Hearing Aid Returns
Many hearing clinics face the challenge of high hearing aid return rates. Customers often report dissatisfaction with their hearing aids, leading to multiple rounds of troubleshooting. Implementing REM during the initial fitting could prevent these issues. Studies show that when audiologists use Real Ear Measurement, they achieve better results and reduce the likelihood of returns. Without REM, clinics might encounter recurring issues, necessitating additional visits and adjustments.
Enhancing Customer Experience
Real Ear Measurement significantly enhance the hearing aid fitting process. They ensure that hearing aids are precisely calibrated to the user’s needs, improving their overall experience. Customers who benefit from accurate fittings are more likely to be satisfied and less likely to return their devices. This results in increased customer contentment and a reduced rate of product returns.
Why Aren’t REMs More Commonly Used?
Despite their proven benefits, Real Ear Measurement are not universally adopted in the audiology field. Less than 30% of audiologists use REM for verifying hearing aid fittings, even though it is an established best practice. This under utilization is surprising given the extensive advantages REMs offer to both customers and clinics.
The Benefits of Real Ear Measurements
With REM, 76% of patients reported above-average success with their hearing aids after just one or two visits. In contrast, without Real Ear Measurement, nearly 47% of patients experienced below-average success and required four to six visits to readjust their hearing aids. By using Real Ear Measurement, clinics can achieve optimal fitting from the start, reducing the need for follow-up appointments.
Customer satisfaction is higher when hearing aids are fitted using Real Ear Measurement. Happy customers are less likely to return their devices, leading to better time management and increased profitability for clinics. Accurate fittings mean fewer returns and adjustments, allowing clinics to focus on providing excellent service rather than resolving fitting issues.
Studies consistently show that REM enhances the benefits of hearing aids and improves the wearer’s ability to hear clearly. The resulting increase in customer satisfaction and loyalty can have a positive impact on your clinic’s reputation and success.
Satisfied customers are more likely to refer friends and family to your clinic. Referrals from happy clients often come with high purchase intent and quality leads, contributing to the growth and success of your practice.
While the initial investment in Real Ear Measurement equipment may seem significant, it pays off quickly. REM equipment eliminates the guesswork from hearing aid fittings, ensuring that adjustments are accurate from the start. This efficiency reduces the time and resources spent on follow-up visits and readjustments, ultimately saving your clinic money.
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